The Tourism Office of Spain, which saw around 75,000 visitors from India last year, was quick to spot the opportunity during the making of the film that’s raking in big bucks at the box office now.
“The theme of the movie was about a holiday in Spain. We saw it fits with the storyline and we collaborated with the producers of the film,” Madhu Saliankar, market analyst at Tourism of Spain Mumbai, said over phone.
The team of ‘ZNMD’ toured the country for two-and-half months to shoot the film
Directed by Zoya Akhtar, the film is about three friends - played by Abhay Deol, Hrithik Roshan and Farhan Akhtar, who take off for on an extended, adventurous bachelors’ party in Spain. The trio undertakes a picturesque road journey to the cities of Costa Brava, Seville and Pamplona to try out an adventure sport of each person’s choice, and they also make time for the Tomatino festival in Bunyol.
The deep sea diving, sky diving and the dangerous running with the bulls have been captured beautifully in the film, tempting the viewers to fly there and experience it in real life.
The team of Zindagi Na Milegi Dobara stayed in Spain for about two and a half months to shoot the film and the Tomatina festival was re-created for the shoot in Bunyol, Valencia, Spain.
Producer Ritesh Sidhwani said,”To recreate the Tomatina festival, we had to call for some 16 tonnes of tomatoes from Portugal as the tomatoes in Spain were not ripe.”
For the scene, 24 tonnes of tomato puree were used and it was shot in the same location where the festival actually takes place on the last Wednesday of August.
“We had to shut the town down. The residents of Bunyol were extremely sweet and in turn they celebrated Tomatina twice last year…once for Spain and once for India,” said Zoya. Source
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