Salman was initially not so sure about the stunt but he eventually did it. Wingsuit flying is a new sport of flying through the air in a special jumpsuit and pulling the parachute`s ripcord as one apporaches the ground.
He is said to be the first celebrity brand ambassador roped in by Mountain Dew.
Alpana Titus, category marketing director (flavoured carbonated drinks), PepsiCo India Beverages, says the new campaign is quite big in terms of quality and budget.
“Salman has jumped from a mountain which was 10,000 feet high. He did have jitters initially but was confident it would work out well and he would be able to overcome his fears in turn,” she said.
When asked why Salman was chosen out of all the known faces, Titus said: “Salman was our first choice because he embodies our (Mountain Dew`s) tagline `Darr Ke Aage Jeet Hai` accurately and he also has a nationwide fan following. People in not only the metros but also the remote areas follow him.”
The 45-second TV commercial will air from Friday and a 60-second commercial will be shown in theatres.
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